Joseph – London Fashion Week – AW17

Through a beautiful contrast of masculinity and idealised femininity, Joseph’s Autumn/Winter collection was the epitome of stylistic cool. This season saw the portrayal of the wardrobe as role-play, a significant indication of the clichés of both menswear and womenswear, merged into one and distorted against each other. In celebration of Joseph’s distinguishable identity, the accentuation of fabrication saw itself shown through the juxtaposition of natural and man made fibres – cotton, wool, felt and canvas played with both PVC and plastics, showing the interesting collision of masculine and feminine characteristics. The distinct features of utilitarian dressing flirted with slipping hems, unraveled seams and topstitching, offering onlookers a beautiful flurry of both design and detail. The contrast also played its purpose through the attention to stern masculinity through collars and cuffs, characterisng the regal city man, the military fatigue yet, true to Joseph’s design aesthetic, morphed into acting as the modern day wardrobe for the city woman – this season, Joseph reinterpreted their renowned style and gave it a pop of excitement, of heart rushing lust in tones of pink, maroon, navy, black, olive and cream with a sprinkle of PVC and tapestry. It was indeed a collection of intricate thought, of attention to how to dress the modern day woman and how she wants to be seen.

Words by Jasmine Banbury

Images by Paolo Steve 

With thanks to –

The British Fashion Council 

Joseph Fashion