This spring/summer 17 LCM season marks Boy by Boy London’s debut to the British Fashion Council schedule, and what a debut it was.
Invitee’s were brought into the arena of One Embankment, where Boy London’s menacing industrial models waited still, dressed in a mixture of black, white, camo and grey, with tones of silver, red and black embellished nails and skin. Everyday garments were taken to industrial levels and manipulated cleverly into tailored functional armor, evoking the toughness and raw street credibility of the Boy-By-Boy brand.
Materials remained functional and futuristic, preparing the Boy London troops for battle. As if to further enhance the idea of a military force, accessories remained tough and protective, with models donning army boots and body embellishment, in the form of metallic structures and neck tattoo covers – a seemingly menacing yet intriguing attention to detail.
Filled with a mixture of clashing sound tones and Hip Hop, the presentation showed the notorious history of the brand and the importance of music in fashion, adding to the realness and even “un-fashion’ fashion of the Boy London house, which against brands that celebrate the element of fashion, placed Boy by Boy London as a brand of contemporary reality and 21st century functionality.
Images by Aiden Harmitt-Williams
Words by Jasmine Banbury