Invitations took the form of classic lottery tickets and the set featuring that recognisable ‘get rich quick’ backdrop from the National Lottery show. In a very F Scott Fitzgerald manner, Blood Brother mimicked ‘luxury’ materialistic values of supposed winners. Drawing from the extremes of taking a chance, because really, ‘it could be you’ rapidly excelling into the excessive over indulgent ‘high life.’The collection highlighted mismatched exotic animal faux fur and waxy snakeskin prints to glossy gold quilted overalls, splashes of neon green and bright white tops were embellished with Swarovski crystals. Accompanying these were classic graphic Blood Brother prints that referenced key imagery from their satire concept based collection.
The whole show carried a heavily influenced contemporary street wear aesthetic, it appeared to take perhaps more cliche street styling and cleverly tailor these into new silhouettes that cross referenced elements from 80’s ski wear. A collaboration with Cutler & Gross also allowed for chunky retro eye wear to complete looks and bring in clever nostalgic hues. Reflecting on this mornings show, I cannot think how blindingly ironic and relevant some of its references are.
Words: Maz Smith
Images: Sanne Glasbergen