Casely Hayford SS17 LCM

The Casely Hayford collection was representative of cultural and musical influences. The juxtaposing concepts had underlying similarities. The designers associated 70’s Rock and 00’s Grime music with one another as they were intrigued by the fashion that emerged from both movements.

 To marry these two eras together they also included elements of traditional Palestinian and Moroccan dress, although the collection was anything but traditional. The soundtrack was representative of this spectrum of culture and varied between them all, booming dramatically.

The father and son design duo wanted to draw the audience’s attention to the defiance to the status quo that these music genres encouraged. Followers of these genres established a unique voice throughout society, prominent voices that remain relevant today.

Images by Georgia Sillitoe

Words: April Edgar