Bruce Brown’s seminal 1971 motorcycle film was the inspiration behind Belstaff’s SS17 collection. The collection celebrates the carefree attitude of the cool kids at the bike tracks. As always the set Belstaff had built inside the QEII Centre came second to none.
The palette of the collection was produced by merging the colour palette of the film and the Belstaff archive from the same year. Reinvention is key for Belstaff and this season saw the leather and outerwear classics taken with new approach. There was a lot of colour due to the nature of the time. In the late 60’s brands began to experiment with leather dyes. This made for motorcycle riders to showcase their personalities through their jackets. The Belstaff men wore a selection of leather on leather looks, all white overalls, camo and safari jackets also made appearance.
Five looks from the Belstaff Pre Spring 17 collection were also included in the presentation – these had the same 70’s laid-back inspiration from the film. These looks included collarless leather jackets with star print going down the sleeves worn with matching black leather pants, monochrome jumpers worn with tan leather trousers and leather vests worn with a new lightweight denim.
Words: Daniela Suarez
Images: Rob Parfitt