House of Holland – London Fashion Week – SS18


In the world of House of Holland, no catwalk story is ever boring, nor is it never an action if escapism into adventure, excitement, fun and fantasy. For this season’s spring summer show, Henry Holland stayed true to what makes him identifiable and positively fantastic.

Working effortlessly with the Pirate image, intertwined with the seductive sirens of the catwalk, the House of Holland worked with the very awkward relationship of swimwear vs tailoring, but made it magically compliment one and other, expressing the idea of rebellion to what is ‘fashion’ and showing the very image of what it is to ‘pirate’ an environment. As models stomped down the runway to rhythmic tones of ‘pirate radio’, fly away striped and printed voile separates floated behind the House of Holland girls, as the idea of Pirates of the summer overtook the catwalk and revealed another take on what the warmer season ‘fashion’ could be. This season also saw House of Holland incorporate products of The Woolmark Company to showcase the many uses of Marino Wool and how it can indeed be a versatile fabrication through both Autumn/Winter and Spring/Summer.

House of Holland’s Spring/Summer 18 was one of fabulous escapism and excitement, with onlookers drawn into a scene of summer fun, proving Henry Holland himself to yet again show how not to take fashion so seriously, and how to remember the pure fantasy and enjoyment fashion can create.

Words : Jasmine Banbury 

Images : Zac Mahrouche