You Must Create – London Fashion Week Men’s – AW17

An echoing of Modernism and creativity played a significant part within You Must Create’s Autumn Winter 2017 presentation, with the alliteration of the Bauhaus movement acting an the spear head for Fraser Moss, showing that creative freedom can work exquisitely with wearability. For an early afternoon presentation, spectators were transformed from the grey streets of Covent Garden in to an underground club, echoes of the Berlin fashion scene and electronic synths setting the scene for a collision of freedom and structure.

Influenced by the work of textile artists Josef and Anni Albers, Moss developed a visually coherent collection of line and angle, maintaining a constant relation between his menswear and womenswear pieces. Using aviator jackets, sweaters, Breton tops, trousers and poplin shirts, Moss signified the importance of functionality and wearability – a realisation of what the YMC customer of today will want within their wardrobe. In tones of black grey, olive and camel, silhouettes were kept loose and comfortable, to maintain attention upon the intelligence and thought behind his detailed fabrications of vegetable-dyed nylon, waxed Herringbone twill and tartan wool, showing Moss to be a designer of maturity and understanding, a far cry from the synths and head-nodding youths of the YMC aesthetic. Indeed, ‘Traem der Maschine’ showed that creativity is not lost in coherency, and modernism is no less exciting when it becomes functional.

words by Jasmine Banbury 

Images by Paolo Steve 

With thanks to:

You Must Create

British Fashion Council