Agi & Sam SS17 LCM

Agi and Sam’s ss17 collection explored the idea of gender roles and the modern expectation of men and women against a hypnotic atmosphere created by Techno producer ‘Aggborough’. Their interpretation of the modern man suggests we have really shifted from gender specific clothing.

Influences included looking at how we view a man, perhaps as a breadwinner or as the homemaker. Male models wore oversized sunglasses, neck scarves and head scarves tied at the chin and some wore rubber gloves.

We saw a direct contrast with a t-shirt depicting the TV character ‘Del boy’, a somewhat stereotypical wheeler dealer, showing the designers sense of humour. Female models wore long check skirts with rubber gloves highlighting the idea of women often viewed as the homemaker – this look paired with oversized sunglasses suggests how women can also have a glamorous side to them. Some wore head scarfs, coats down to the ankle but with trainers. Makeup oozed romance as male models wore flower bouquets on the side of their faces.

Military jackets with large square pockets and structured shoulders made an appearance. Cow print shearling jackets and gingham were all designed in neutral tones of navy and sand, orange and brown gave the show a 70’s feel. The designers used fine, lightweight wool and cottons to create the pieces.


Words by Paige Dempster

Images by Robert Parfitt