Gareth Pugh – London Fashion Week – AW18

Gareth Pugh- London Fashion Week- Aw18- Jungle magazine

With it’s molten plastics, razor sharp tailoring, and architectural outerwear, the Gareth Pugh Autumn/ Winter 2018 show, as always, pushed British fashion to new extremes. The belted, high waisted trouser has been played with for many seasons by multiple designers, however, Gareth Pugh has so effortlessly taken this trend and set a new standard for it, as he pushes its boundaries by bringing the waistline up to just under the bust, elongating the legs and defining the feminine silhouette of the model. Through this, the ferociously graphic silhouettes in fact feminise the figure, juxtaposing to the shapes that come out of the clothing. Pugh included adaptations of pieces from his last seasons collection, in particular, the tubed hoods that here have been reduced in size to allow for more movement and versatility. The show was all about empowerment, as the models strutted down the catwalk confidently in extremely high heels, under the intense lighting and impeccable music by Roly Porter, everyone in the audience was looking up at the models in complete awe, captivated by the fierce shapes and beauty of the Gareth Pugh garments.

Photography: Paolo Steve

Words: Sarah Whelan