Teatum Jones showcased that the future is female.
In their Autumn Winter 2018 collection, Teatum Jones had 25 unique women who embody the fashion line’s ethos represent the brand.
Creative, confident and smart are the type of women this company represents. The women included in this project were models and pioneers Munroe Bergdorf & Kelly Knox, singer Foxes, and Editor Sophia Neophitou. Having women from different social backgrounds, different ages and different ethnicities showed how women, in the end, are all fighting the same battles
In this project, Teatum Jones asked these women their most instinctive human emotions, intense joy, sadness and hope. These intimate and sometimes raw conversations was recorded in a film and was presented as the models walked the catwalk.
The collection was mixed romance, compared to reality. As well as having an empowering moment for being a woman.
The fluidity and movement of the skirts and dresses represented feminine. While the colour scheme represented the sense of freedom.
Oversized statement jackets, with tailored suits and eye catching belts. The dresses were made for the poets inus all. With tiers of gathered sleeves and asymmetrical hem lines.
Teatum Jones signature played hand kerchief hems and overflowing gathered sleeves completed the looks.
Photography: Sanne Glasbergen
Words: Lara Ashley
