Steven Tai – London Fashion Week – SS17


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Geek chic is back, and she’s back with a vengeance. Originally making her first appearance in 2011 as part of Tai’s first collection, Tai’s muse of the geek was seen to be refined this season, almost given a futuristic twist to what was originally an innocent smiling young girl, adorned in circular lenses and soft pastel tones in tune with Beauty and the Beast’s Belle with her “dreaming far off look, and her nose stuck in a book.” With platters of sandwiches greeting the crowd, set against the back drop of green grass, sat on swings and smiling at passers by, Tai’s queen of geek chic welcoming her viewers into spring/summer.

This season however, the garments appeared more wearable and refined, a nod to the development of the brand, through the clever weaving of squares of net to assemble the garments, the bias-cutting, the zig-zag stitching on the seams and the use of organza and layering to add a new dimension to such a traditional image often use for spring/summer. Indeed, Tai showed that traditional design can be further enhanced and developed, but yet still remain classical.  In some ways, it was almost seen as a possible indication of what lies ahead for spring/summer and indeed, how cool the traditional geek really will be.

Words by Jasmine Banbury

Photographs by Claudia Rocha